Services / SEO
SEO agency in Belfast and Northern Ireland
Lowe Design is an SEO agency in Belfast and Northern Ireland, based in Coleraine. We get your business in front of the people already searching for what you do, then turn those searches into enquiries.
Get to the top of the results
The best SEO is not a trick, it is fundamentals done properly: technical health, genuinely useful content, and the structure search engines trust. We get your business in front of the people who are already searching for what you do, then keep you there.
That work starts with a fast, well built websiteand clean markup, in line with Google's SEO starter guide and the shared vocabulary at schema.org. Then we layer on content and local signals so you rank for the searches that actually bring enquiries, not vanity terms.
What SEO with us includes
Technical SEO
Fast, crawlable, well structured pages with the schema search engines need to trust and rank you.
Content
Pages and articles that answer what your customers actually search for, written to rank and to convert.
Local SEO
Google Business Profile, local citations and location pages so you show up across Northern Ireland.
Measurement
Honest reporting on rankings, traffic and enquiries, so you can see what the work is returning.
SEO for Belfast businesses
Belfast businesses win at SEO by being more specific, faster and easier to trust than the competition, not by shouting louder.
Belfast is the busiest search market in Northern Ireland. For most services there are dozens of local firms chasing the same handful of searches, plus national brands with bigger budgets. Trying to rank for one broad phrase against all of them is slow and expensive.
The businesses that get through are the ones that are clear about exactly who they serve. A page for each service, written around the questions customers actually ask, beats one generic page that tries to cover everything. A site that loads fast on a phone keeps people who would otherwise bounce back to the results. Real proof, such as reviews, photos of your work and named projects, gives both Google and customers a reason to pick you.
We start by finding the searches that are realistic to win and likely to bring enquiries, then build the pages and signals to win them. Once those are working, we widen out to the more competitive terms.
Local SEO in Northern Ireland
Local SEO gets your business into the map results and local searches for the towns you actually serve.
For most Northern Ireland businesses it is the quickest route to new enquiries, because people searching locally are usually ready to buy. We focus on four things:
- Google Business Profile: complete, accurate and active, set up in line with Google Business Profile help.
- Reviews: a simple routine for asking happy customers, and replying to every review.
- Citations: the same name, address and phone number on every directory that lists you.
- Location pages: a genuinely useful page for each town or area you serve, not a copy with the place name swapped.
If you are missing from the map entirely, start with our guide on why your business is not showing on Google Maps.
How we report on SEO
Every month you get a short, plain-English report on rankings, traffic and enquiries.
Rankings show where you appear for the searches that matter. Traffic shows how many people are arriving from search, and which pages they land on. Enquiries show whether any of it is turning into business, which is the number that counts.
The numbers come from the tools Google provides, such as Google Search Console, and from your own analytics and enquiry forms. You keep access to all of them, so you can check the figures yourself at any time and nothing is locked inside a report only we can read.
Each report says what we did that month, what moved, and what we plan to do next. If something is not working, we say so and change course.
Search is changing
Ranking in the blue links is only half the battle now. More people are asking ChatGPT, Perplexity and Google's AI overviews instead of scrolling a results page, and those answers pull from sources the models trust. That is the other half, and it is what AEO is built for.
We treat SEO and AEO as one job because they share the same foundations: speed, clarity and structure. Get those right and you win in search and in AI answers at the same time. Browse our blog for more, or get in touch.
How to choose an SEO company in Northern Ireland
Choose an SEO company that is open about its work, reports on enquiries and never promises guaranteed rankings.
A good one ticks every box on this list:
- They explain what they will do in plain English, not jargon.
- They report on enquiries and sales, not just rankings and traffic.
- They never guarantee a number one position, because no one can.
- They can show live sites they have built or improved, and let you check them.
- You know who will actually do the work, and you can talk to them.
- You own everything they create, from the content to your Google Business Profile.
- They cover the technical side, the content and local SEO, not just one of the three.
We hold ourselves to the same checklist. See the work we have done or ask us anything.
SEO projects
All work
SEO questions
Most businesses start to see meaningful movement in three to six months, with stronger results building from there. SEO is a compounding investment, not a switch. The timeline depends on how competitive your market is, the current state of your site, and how much content and technical work it needs. We focus on the foundations first, technical health and structure, because everything else builds on top of them.
Local SEO is how your business shows up when people nearby search for what you do, such as 'accountant in Belfast' or 'plumber near Coleraine'. It covers your Google Business Profile, reviews, local citations, location pages for the towns you serve, and the structured data that tells search engines where you operate. Whether you serve one town or the whole of Northern Ireland, local SEO is often the quickest route to qualified enquiries.
No, and you should be cautious of anyone who does, because no one controls Google's results. What we can do is the work that reliably improves rankings over time: technical SEO, fast performance, genuinely useful content, clean structure and the signals search engines trust. We set realistic targets, measure progress and report on it honestly.
Yes, Lowe Design is an SEO and AEO agency based in Coleraine, working with businesses across Northern Ireland including Belfast. We treat the two as one job because they share the same foundations: fast, crawlable pages, clear structure and trustworthy content. SEO gets you ranking in Google, and AEO gets you named when people ask ChatGPT, Perplexity or Google's AI features. You can start with either one and add the other later.
Choose an SEO company that explains its work in plain English, reports on enquiries rather than just rankings, and never promises guaranteed positions. Ask who will actually do the work, how they report each month, and for live examples of sites they have built or improved. Check they cover technical SEO, content and local SEO, and that you own everything they create, from the content to your Google Business Profile. A good agency will also tell you honestly when SEO is not the right next step.
Yes, we work with businesses in Belfast and right across Northern Ireland. We are based in Coleraine, and most of the work runs remotely over calls, email and shared reports, so being in Belfast makes no difference to how the project runs. When it helps to sit round a table, we are happy to meet in person.
The cost of SEO depends on the scope of the work, and every client gets a fixed monthly quote on request. What shapes the quote is how competitive your market is, the current state of your website, how much content is needed and whether you serve one town or the whole of Northern Ireland. Tell us what you want to achieve and we will come back with a clear plan and a fixed monthly price, with no obligation.
Want to be found by the people already searching?
Get in touch